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Wir l\u00f6schen die Daten nach Ablauf gesetzlicher Gew\u00e4hrleistungs- und vergleichbarer Pflichten. die Erforderlichkeit der Aufbewahrung der Daten wird alle drei Jahre \u00fcberpr\u00fcft; im Fall der gesetzlichen Archivierungspflichten erfolgt die L\u00f6schung nach deren Ablauf (6 J, gem. \u00a7 257 Abs. 1 HGB, 10 J, gem. \u00a7 147 Abs. 1 AO). Im Fall von Daten, die uns gegen\u00fcber im Rahmen eines Auftrags durch den Auftraggeber offengelegt wurden, l\u00f6schen wir die Daten entsprechend den Vorgaben des Auftrags, grunds\u00e4tzlich nach Ende des Auftrags.<\/p>","saveContent":"
Wir l\u00f6schen die Daten nach Ablauf gesetzlicher Gew\u00e4hrleistungs- und vergleichbarer Pflichten. die Erforderlichkeit der Aufbewahrung der Daten wird alle drei Jahre \u00fcberpr\u00fcft; im Fall der gesetzlichen Archivierungspflichten erfolgt die L\u00f6schung nach deren Ablauf (6 J, gem. \u00a7 257 Abs. 1 HGB, 10 J, gem. \u00a7 147 Abs. 1 AO). Im Fall von Daten, die uns gegen\u00fcber im Rahmen eines Auftrags durch den Auftraggeber offengelegt wurden, l\u00f6schen wir die Daten entsprechend den Vorgaben des Auftrags, grunds\u00e4tzlich nach Ende des Auftrags.<\/p>","order":49,"get_parent":{},"attributes":{"content":"Wir l\u00f6schen die Daten nach Ablauf gesetzlicher Gew\u00e4hrleistungs- und vergleichbarer Pflichten. die Erforderlichkeit der Aufbewahrung der Daten wird alle drei Jahre \u00fcberpr\u00fcft; im Fall der gesetzlichen Archivierungspflichten erfolgt die L\u00f6schung nach deren Ablauf (6 J, gem. \u00a7 257 Abs. 1 HGB, 10 J, gem. \u00a7 147 Abs. 1 AO). 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Die Analysen erfolgen zum Zweck betriebswirtschaftlicher Auswertungen, des Marketings und der Marktforschung. Dabei k\u00f6nnen wir die Profile der registrierten Nutzer mit Angaben, z.B. zu deren in Anspruch genommenen Leistungen, ber\u00fccksichtigen. Die Analysen dienen uns zur Steigerung der Nutzerfreundlichkeit, der Optimierung unseres Angebotes und der Betriebswirtschaftlichkeit. Die Analysen dienen alleine uns und werden nicht extern offenbart, sofern es sich nicht um anonyme Analysen mit zusammengefassten Werten handelt.<\/p>","saveContent":"
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Wir nutzen das Onlinemarketingverfahren Google \"Doubleclick\", um Anzeigen im Google-Werbe-Netzwerk zu platzieren (z.B., in Suchergebnissen, in Videos, auf Webseiten, etc.). Double Click zeichnet sich dadurch aus, dass Anzeigen in Echtzeit anhand mutma\u00dflicher Interessen der Nutzer angezeigt werden. Dies erlaubt uns Anzeigen f\u00fcr und innerhalb unseres Onlineangebotes gezielter anzuzeigen, um Nutzern nur Anzeigen zu pr\u00e4sentieren, die potentiell deren Interessen entsprechen. Falls einem Nutzer z.B. Anzeigen f\u00fcr Produkte angezeigt werden, f\u00fcr die er sich auf anderen Onlineangeboten interessiert hat, spricht man hierbei vom \u201eRemarketing\u201c. Zu diesen Zwecken wird bei Aufruf unserer und anderer Webseiten, auf denen das Google-Werbe-Netzwerk aktiv ist, unmittelbar durch Google ein Code von Google ausgef\u00fchrt und es werden sog. (Re)marketing-Tags (unsichtbare Grafiken oder Code, auch als \"Web Beacons\" bezeichnet) in die Webseite eingebunden. 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Es wird ebenfalls die IP-Adresse der Nutzer erfasst, wobei diese innerhalb von Mitgliedstaaten der Europ\u00e4ischen Union oder in anderen Vertragsstaaten des Abkommens \u00fcber den Europ\u00e4ischen Wirtschaftsraum gek\u00fcrzt und nur in Ausnahmef\u00e4llen ganz an einen Server von Google in den USA \u00fcbertragen und dort gek\u00fcrzt wird. Die vorstehend genannten Informationen k\u00f6nnen seitens Google auch mit solchen Informationen aus anderen Quellen verbunden werden. Wenn der Nutzer anschlie\u00dfend andere Webseiten besucht, k\u00f6nnen ihm entsprechend seiner mutma\u00dflichen Interessen auf Grundlage seines Nutzerprofiles auf ihn abgestimmten Anzeigen angezeigt werden.<\/p>","saveContent":"
Es wird ebenfalls die IP-Adresse der Nutzer erfasst, wobei diese innerhalb von Mitgliedstaaten der Europ\u00e4ischen Union oder in anderen Vertragsstaaten des Abkommens \u00fcber den Europ\u00e4ischen Wirtschaftsraum gek\u00fcrzt und nur in Ausnahmef\u00e4llen ganz an einen Server von Google in den USA \u00fcbertragen und dort gek\u00fcrzt wird. Die vorstehend genannten Informationen k\u00f6nnen seitens Google auch mit solchen Informationen aus anderen Quellen verbunden werden. 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Die Daten der Nutzer werden im Rahmen des Google-Werbe-Netzwerks pseudonym verarbeitet. D.h. Google speichert und verarbeitet z.B. nicht den Namen oder E-Mailadresse der Nutzer, sondern verarbeitet die relevanten Daten cookie-bezogen innerhalb pseudonymer Nutzerprofile. D.h. aus der Sicht von Google werden die Anzeigen nicht f\u00fcr eine konkret identifizierte Person verwaltet und angezeigt, sondern f\u00fcr den Cookie-Inhaber, unabh\u00e4ngig davon wer dieser Cookie-Inhaber ist. Dies gilt nicht, wenn ein Nutzer Google ausdr\u00fccklich erlaubt hat, die Daten ohne diese Pseudonymisierung zu verarbeiten. Die von Google-Marketing-Services \u00fcber die Nutzer gesammelten Informationen werden an Google \u00fcbermittelt und auf Googles Servern in den USA gespeichert.<\/p>","saveContent":"
Die Daten der Nutzer werden im Rahmen des Google-Werbe-Netzwerks pseudonym verarbeitet. D.h. Google speichert und verarbeitet z.B. nicht den Namen oder E-Mailadresse der Nutzer, sondern verarbeitet die relevanten Daten cookie-bezogen innerhalb pseudonymer Nutzerprofile. D.h. aus der Sicht von Google werden die Anzeigen nicht f\u00fcr eine konkret identifizierte Person verwaltet und angezeigt, sondern f\u00fcr den Cookie-Inhaber, unabh\u00e4ngig davon wer dieser Cookie-Inhaber ist. Dies gilt nicht, wenn ein Nutzer Google ausdr\u00fccklich erlaubt hat, die Daten ohne diese Pseudonymisierung zu verarbeiten. Die von Google-Marketing-Services \u00fcber die Nutzer gesammelten Informationen werden an Google \u00fcbermittelt und auf Googles Servern in den USA gespeichert.<\/p>","order":80,"get_parent":{},"attributes":{"content":"Die Daten der Nutzer werden im Rahmen des Google-Werbe-Netzwerks pseudonym verarbeitet. D.h. 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Weitere Informationen zur Datennutzung durch Google, Einstellungs- und Widerspruchsm\u00f6glichkeiten, erfahren Sie in der Datenschutzerkl\u00e4rung von Google (https:\/\/policies.google.com\/technologies\/ads<\/a>) sowie in den Einstellungen f\u00fcr die Darstellung von Werbeeinblendungen durch Google (https:\/\/adssettings.google.com\/authenticated<\/a>).<\/p>","saveContent":"
Weitere Informationen zur Datennutzung durch Google, Einstellungs- und Widerspruchsm\u00f6glichkeiten, erfahren Sie in der Datenschutzerkl\u00e4rung von Google (https:\/\/policies.google.com\/technologies\/ads<\/a>) sowie in den Einstellungen f\u00fcr die Darstellung von Werbeeinblendungen durch Google (https:\/\/adssettings.google.com\/authenticated<\/a>).<\/p>","order":81,"get_parent":{},"attributes":{"content":"Weitere Informationen zur Datennutzung durch Google, Einstellungs- und Widerspruchsm\u00f6glichkeiten, erfahren Sie in der Datenschutzerkl\u00e4rung von Google (https:\/\/policies.google.com\/technologies\/ads<\/a>) sowie in den Einstellungen f\u00fcr die Darstellung von Werbeeinblendungen durch Google 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Facebook ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europ\u00e4ische Datenschutzrecht einzuhalten (https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&status=Active<\/a>).<\/p>","saveContent":"
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Mit Hilfe des Facebook-Pixels ist es Facebook zum einen m\u00f6glich, die Besucher unseres Onlineangebotes als Zielgruppe f\u00fcr die Darstellung von Anzeigen (sog. \"Facebook-Ads\") zu bestimmen. Dementsprechend setzen wir das Facebook-Pixel ein, um die durch uns geschalteten Facebook-Ads nur solchen Facebook-Nutzern anzuzeigen, die auch ein Interesse an unserem Onlineangebot gezeigt haben oder die bestimmte Merkmale (z.B. Interessen an bestimmten Themen oder Produkten, die anhand der besuchten Webseiten bestimmt werden) aufweisen, die wir an Facebook \u00fcbermitteln (sog. \u201eCustom Audiences\u201c). Mit Hilfe des Facebook-Pixels m\u00f6chten wir auch sicherstellen, dass unsere Facebook-Ads dem potentiellen Interesse der Nutzer entsprechen und nicht bel\u00e4stigend wirken. Mit Hilfe des Facebook-Pixels k\u00f6nnen wir ferner die Wirksamkeit der Facebook-Werbeanzeigen f\u00fcr statistische und Marktforschungszwecke nachvollziehen, in dem wir sehen ob Nutzer nachdem Klick auf eine Facebook-Werbeanzeige auf unsere Website weitergeleitet wurden (sog. \u201eConversion\u201c).<\/p>","saveContent":"
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Ferner werden die Daten der Nutzer im Regelfall f\u00fcr Marktforschungs- und Werbezwecke verarbeitet. So k\u00f6nnen z.B. aus dem Nutzungsverhalten und sich daraus ergebenden Interessen der Nutzer Nutzungsprofile erstellt werden. Die Nutzungsprofile k\u00f6nnen wiederum verwendet werden, um z.B. Werbeanzeigen innerhalb und au\u00dferhalb der Plattformen zu schalten, die mutma\u00dflich den Interessen der Nutzer entsprechen. Zu diesen Zwecken werden im Regelfall Cookies auf den Rechnern der Nutzer gespeichert, in denen das Nutzungsverhalten und die Interessen der Nutzer gespeichert werden. Ferner k\u00f6nnen in den Nutzungsprofilen auch Daten unabh\u00e4ngig der von den Nutzern verwendeten Ger\u00e4te gespeichert werden (insbesondere wenn die Nutzer Mitglieder der jeweiligen Plattformen sind und bei diesen eingeloggt sind).<\/p>","saveContent":"
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Die Verarbeitung der personenbezogenen Daten der Nutzer erfolgt auf Grundlage unserer berechtigten Interessen an einer effektiven Information der Nutzer und Kommunikation mit den Nutzern gem. Art. 6 Abs. 1 lit. f. DSGVO. Falls die Nutzer von den jeweiligen Anbietern um eine Einwilligung in die Datenverarbeitung gebeten werden (d.h. ihr Einverst\u00e4ndnis z.B. \u00fcber das Anhaken eines Kontrollk\u00e4stchens oder Best\u00e4tigung einer Schaltfl\u00e4che erkl\u00e4ren) ist die Rechtsgrundlage der Verarbeitung Art. 6 Abs. 1 lit. a., Art. 7 DSGVO.<\/p>","saveContent":"
Die Verarbeitung der personenbezogenen Daten der Nutzer erfolgt auf Grundlage unserer berechtigten Interessen an einer effektiven Information der Nutzer und Kommunikation mit den Nutzern gem. Art. 6 Abs. 1 lit. f. DSGVO. Falls die Nutzer von den jeweiligen Anbietern um eine Einwilligung in die Datenverarbeitung gebeten werden (d.h. ihr Einverst\u00e4ndnis z.B. \u00fcber das Anhaken eines Kontrollk\u00e4stchens oder Best\u00e4tigung einer Schaltfl\u00e4che erkl\u00e4ren) ist die Rechtsgrundlage der Verarbeitung Art. 6 Abs. 1 lit. a., Art. 7 DSGVO.<\/p>","order":93,"get_parent":{},"attributes":{"content":"Die Verarbeitung der personenbezogenen Daten der Nutzer erfolgt auf Grundlage unserer berechtigten Interessen an einer effektiven Information der Nutzer und Kommunikation mit den Nutzern gem. Art. 6 Abs. 1 lit. f. DSGVO. 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